Search engine optimization has been a process that keeps up to the noses of digital marketing gurus. It all started when people realized that search engines are the places where they should really be doing their marketing and using their techniques for the betterment of their business.
Search engines like google, Bing, etc. have got more than a billion-user active database which by manipulating can be used for the lead generation process which eventually will be responsible to increase sales.
Directory Submission is one of the key features which we should take into account and start acting immediately on. At the initial stage when there were no search engines, people used to go to simple web directories and try to acknowledge their business. At that very instance of time directories were used as a search engine which is a long time gone story now.
First, of all, we need to understand what is Web directory submission? Directory submission is defined as the process of submitting your website URLs on the web where categories are already defined. Generally, directory submission is termed as an off-page SEO job. This entire process is very helpful in increasing backlinks for your website. These directories generate backlinks which result in large traffic on your website.
Types of directory submissions:
Mainly directory submission is divided into three parts. No doubt getting in the right category for directory submission is pretty impossible because it has got such a wide range. But in a broad sense, there are three types that cover up most of the part.
Paid Web listing
Important web directories, which have already got access to the accounts of a million users, give registration in their directory after you deposit some amount initially. The advantage of getting into this kind of directory is that they show immediately your website to more than a thousand people.
Free Web listing
Free web listing websites are those web directories, which don’t charge a single penny for the submission and have got a good user base. Although yes paid web listing is better than free web listing but if you are new in the business, we suggest going to the free web listing first.
Inverted Regular Web listing
In this particular type of listing there is supposed to be inverted or we can say the reciprocal type of link involved with your submission for the better database of the web directory. Your web listing gets activated only after you have submitted a reciprocal link which can be of any other vertical as well.
Importance of directory submission in SEO
To get access to the userbase of the more and more online audiences, it is important for us to deposit our website link or URL to web directories. It is better for us as well as for the user because these types of web directories provide data point to point to the user.
Once a user reaches them and searches for their requirement, they take it directly to the asked result rather than revolving around useless topics. People love to find direct answers to their questions and keeping that behavior of people in mind we should make sure that we are in the right category in the right directory.